They’re always talking about joy and rejoicing and emphasizing how important it is. If they aren’t talking at length about rejoicing, they’re going on and on about endurance. Why do they have to try so hard?
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Don’t those things go hand in hand and occur naturally when one is doing something that is meaningful to them ? Why would anyone who is engaged in something they truly felt was worthwhile, need to be sat down and reminded or convinced on a regular basis, about keeping or increasing their joy or rejoicing?
As far as endurance is concerned, everything JWs have to endure, is self inflicted.
Update: We're starting to get photos on social media from JW relatives that show them along with their little kids lined up in front of the TV wearing their meeting clothes. I think this is a bit of "virtue signaling" so they can prove to one another how spiritually strong they are.
I feel sorry for the little kids but at least they aren't having to sit in the sun on bleacher seats from 9AM to 9PM for 8 days in a row.